Custom Website & Local SEO for Small Businesses
A professional website that actually gets found.
Most small business websites just exist, they don't work. I build custom sites optimized for local search, then maintain them so they stay fast, secure, and up to date. No templates dropped on a page builder. No handoff to someone who doesn't know your business. You get a site built around how your customers actually search, and a partner who keeps it running month after month. Need a site without ongoing maintenance? The one-time build option hands everything off to you, fully set up, and is priced pay-what-you're-able for businesses just getting started.
- —Custom website built specifically for your business, not a template
- —Ongoing updates and content changes included
- —Security monitoring and uptime checks so nothing quietly breaks
- —Google Business Profile optimization to strengthen your local presence
- —Local SEO, structured so you show up when people in your area search for what you do
- —Monthly performance check-in to review what's working and what needs attention
For a service business charging $200–$400 per job, one new client per month from local search covers this plan. SEO compounds over time, the rankings you build in month three keep driving leads in month twelve without additional spend.
How It Works
- 01Audit. I review your current accounts, domain, Google Business Profile, website, and any active marketing.
- 02Secure access. Credentials move into an encrypted password manager, and you keep your own access to everything.
- 03Build and launch. The work in your plan is built to spec, goes live, and gets watched closely for the first week.
- 0430-day check-in. We review what was built, what is working, and what needs adjusting, then monthly reporting takes over.
The full onboarding timeline is on the capacity and process page.
Who It's For
Small local service businesses: HVAC and heating, plumbing and electrical, cleaning and maid services, landscaping and lawn care, auto repair and detailing, general contractors and remodelers, pest control, and similar home and trade services. I'm based in Dayton, Ohio and work with businesses across the Miami Valley, including Kettering, Beavercreek, Centerville, Huber Heights, and Trotwood, as well as remote clients anywhere in the United States. See web design and local SEO in Dayton for the local service area.
Common Questions
Why would I pay monthly instead of just hiring someone to build my website once?
A website that nobody maintains stops working for you over time. It gets outdated, security patches pile up, and Google starts ranking it lower. A good comparison: you can buy a car outright, but it still needs regular upkeep to keep running. The monthly plan is that maintenance. It keeps your site healthy, visible, and doing what it's supposed to do.
What does 'SEO' mean and why does it matter for my business?
SEO is what determines whether your business shows up when someone searches 'plumber near me' or 'house cleaner in Dayton.' The full name is Search Engine Optimization, but what it means in practice is making sure Google understands what you do, who you serve, and where you're located. If those signals aren't there, customers searching for exactly what you offer will find your competitors instead.
What does 'pay what you're able' mean for the Website Build?
The one-time Website Build is priced on the honor system for small businesses that are just getting started and don't have a big budget yet. There's no minimum and no judgment, you tell me what you can afford during the discovery call and that's what you pay. The scope is deliberately basic and capped so it stays fair at any price point: up to 3 pages (for example Home, About/Services, and Contact), built from text and photos you provide, on a mobile-responsive template with your business info, hours, and a way for customers to reach you. It doesn't include an online store, booking system, blog, custom copywriting or branding, more than 3 pages, or ongoing maintenance and SEO. If your business needs something bigger than that, I'll tell you honestly and we can talk about the standard $750/mo Custom Website & Local SEO plan instead.
How long until I see results?
It depends on what you're measuring. A website can go live within the first 30 days. SEO takes longer: noticeable movement usually shows up around the 60 to 90 day mark, with real traction closer to the 3 to 6 month range. Paid ads can generate leads within the first week once campaigns go live. I'll set specific expectations based on your situation on the discovery call.
More answers on the FAQ page.