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Case Studies
Real Work, Real Numbers
Every metric below is pulled directly from Google Analytics, Search Console, and Google Ads — the same reports my clients receive every month. No vanity numbers, no cherry-picked screenshots.
Client Case Study
A Dayton-Area Cleaning Company
Ongoing Engagement
Residential & Commercial Cleaning — Dayton, Ohio
A local service business with a website nobody was finding, a booking button that led to a 404, and no way to measure where customers came from. Eight weeks of focused work on SEO fundamentals, a tightly-targeted ad campaign, and a clean measurement layer changed that.
+1,150%
Sessions, 28 days vs prior
20 → 250 (GA4)
$8.50
Cost per lead, Google Ads
9 leads from $76.53 in spend
8.9%
Ad click-through rate
Search industry average is 3–5%
#1.2
“house cleaning near me”
Avg position, Search Console
Google Rankings — Non-Branded Local Searches
“house cleaning near me”position 1.2
“housekeepers near me”position 1.7
“house cleaning services”position 2.4
“cleaning services near me”position 4.6
Sitewide average position improved from 3.5 to 2.3 over 28 days (Search Console). Rankings achieved in under 8 weeks from engagement start.
How It Happened
Weeks 1–4
Onboarding and Foundations
Site assessment, analytics setup, Google Business Profile verification, and conversion tracking wired to the lead form. Nothing launches until measurement is in place.
Week 4
Google Ads Launch
A single focused search campaign targeting high-intent local keywords in the Dayton service area. Small daily budget, watched daily.
Weeks 6–7
Full SEO Audit and On-Page Overhaul
60+ logged fixes: a broken booking button that was sending visitors to a 404, duplicate and missing H1s, generic page titles, thin content, and no structured data. Rebuilt every page title and meta description with location-specific keywords, added LocalBusiness schema sitewide, and built out the service-area content. Every page now scores 80+ in on-page analysis.
Week 8
Local Presence and Measurement Layer
Google Business Profile, Yelp, and BBB listings updated for name-address-phone consistency. Session recordings, GA4 conversion events, and UTM attribution added so every lead can be traced to its source.
Featured Build
FortisBudget
Built & Operated by RDO
Free Budgeting & Expense Tracking Web App
A free, manual budgeting and expense tracker built for financial intentionality — no bank linking, no algorithms, full user control. FortisBudget helps users break the paycheck-to-paycheck cycle through deliberate manual entry: category budgets with a 4-tier status system, multi-vault savings shielding, spending charts and insights, AI-powered daily financial tips, and a 53-resource Knowledge Hub.
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